A recent Football Friday activation at Notre Dame demonstrates how event marketing success comes from preparation, alumni partnerships, live engraving, and enticing incentives. See how the strategy surpassed sales goals by 230% and explore practical tips for creating winning brand activations.”

Personalization is more than a finishing touch. Activations designed with clear KPIs in mind help measure success through brand visibility, social sharing, and guest connection. At a recent Deloitte activation in Milwaukee, these goals shaped both the design of the station and the guest experience.

Signage is the "unsung hero" of weddings. It greets guests before you do. It provides the timeline for the day and gives guests...

Thinking of custom stationery and personalized decor? We're sharing five tips to help keep your wedding budget on track.